Telecoms, High-Tech, Media & Entertainment

Madan Sundararaju

Expert in Media & Entertainment, Mobile

I am  a change agent and strategic oriented IT executive who is highly effective at developing solutions.

Over the last 22 years, I have successfully designed, developed and implemented enterprise IT solutions, managed staff in multiple regions and partnered with client executives to provide technology vision. I have been focusing on Media & Entertainment for the last 12 years in the areas of Broadcast Media, TV, D2C/OTT, Film/Studios, Social Media, Digital Marketing.

My team and I have helped Fortune 500 clients to implement core M&E solutions like Digital/Media Asset Management, Consumer Intelligence, Direct to Consumer, IP Rights Management, Ad/Sales/Traffic Systems, Theatrical Distribution systems, Title Management, Event/Promo/Talent/Contract Management for Media, Predictive Olympics Reporting, Digital Media Delivery, Cross Platform Mobile Applications and large transformational ERP, AMS systems.

Currently I lead the Media Market Segment team for Capgemini in North America.

Madan Sundararaju

My experience

Vice President & Portfolio Leader M&E Sector @ Capgemini

Jul 2018 - Present

Associate Vice President - M&E Industry Sector @ Capgemini

Jul 2015 - Present

Associate Vice President - Media & Entertainment Sector @ Information Technology and Services

Apr 2011 - Jun 2015

Director & Engagement Head for Media & Entertainment @ Information Technology and Services

Oct 2008 - Jun 2011

Engagement / Relationship Manager @ Information Technology and Services

Dec 2000 - Aug 2008

Latest Publications

Customer Experience

From markets to people: rethinking how media measures success

Madan Sundararaju

Digital transformation is rapidly reshaping the media industry, but a change in mentality is...

Media and Entertainment

Four technologies that are transforming media and events

Madan Sundararaju

Capturing, engaging, and retaining audiences is more important than ever for media...