Customer First

Orchestrating branded experiences at scale

Business today is more personal, more data driven, and more relevant than ever. Customers flock to brands they love — brands that have a sense of purpose, are innovative, and put their customers first.

To remain successful companies must focus on achieving sustainable growth by harnessing the power of technology and data to develop new businesses, products, and experiences. We help to make this happen by orchestrating branded experiences at scale.

Our Customer First services are powered by frog, part of Capgemini Invent, offering market-leading design, innovation, and brand expertise. We create products, services, and experiences with and for the customers who use them.

We energize your brand and keep you competitive in today’s era of real-time customer centricity. Our global, multi-disciplinary teams enable you to reinvent your business, adapt your brand to new norms, elevate the overall experience, activate your audience with new data-driven marketing methods, and master your customer-focused operations across sales, service, marketing and commerce, platforms and processes.

We strive to change minds, move markets and touch hearts.

Listen to our Podcasts

How to be a purpose-driven organization?

Tune in to our podcast as we discuss why an organization’s purpose is about the positive...

Can we innovate our way out of recession?

What is innovation – the next ‘big thing’ or steady evolution? Should you ramp up innovation...

Building emotional intelligence with AI

Tune in to find out if artificial intelligence can help businesses build stronger customer...

Latest Thoughts

Scaling Innovation

What’s the Big Idea? Why most innovations fail to scale and what to do about it

How Direct-to-Consumer selling can help your business rise

Direct selling channels, both e-commerce and social commerce, have exploded in locked-down...

Unleash growth by inventing new business models, go-to-market strategies, offers, services and products. Then scale them to reach new heights of success. We help you to turn this ambition into reality with creativity and analytics.

Reinvent Business

Reinvent Business


Capgemini Invent

Net Zero Strategy

How can the modern enterprise achieve a 45% cut in CO2 emissions by 2030 and become net zero...


Capgemini, The Drum and SharpEnd have created CornerShop, a live store in London

Capgemini Research Institute

Why purpose-led organizations are winning consumers’ hearts

All crises eventually end so we must focus on shifting gears to drive economic and...