Retailers face a complex dilemma: answering shopper demand for personalized, tailored recommendations while encountering decreasing margins, high store associate turnover, and overall staff reductions. What if the answer to retailers’ problems could lie in digitally enabling store associates… Both shoppers and store associates are frustrated with the experience provided in brick-and-mortar:
- 60% of shoppers find no one to assist them in stores1
- 64% of shoppers rate the lack of in-store associate guidance and demos as a top frustration
- Time and attendance are the most common cloud / mobile-enabled functionalities; other functionalities still reside on spreadsheets or on paper
Large retailers such as Walmart are seeing the benefits of digitally enabling their store associates. During Walmart’s latest shareholder meeting, workforce initiatives were front and center, including on-the-go access to scheduling and a new, engaging training curriculum via virtual reality and video games
Solution
The Smart Store Associate is a web-based application connecting to:
- The retailer’s workforce management and CRM software
- Relevant external APIs (e.g., location-based weather, events)
- In-store trackers, such as beacons or mobile passive sniffers
Built with Intel technologies, and running on Google Cloud and Google IoT Core, the solution is accessible from any mobile platform (e.g., mobile phone, tablet) and website.
For more information, please contact:
North America / Latin America / Europe / Asia Pacific
Revathy Rajendran
Global Sales Enablement Lead | The Smart Digital Store
Email: revathy.rajendran@capgemini.com
Also visit the Smart Digital Store website