Digital QA & Testing: focus on enhancing Customer Experience

Get closer to customers, empower your employees, and transform yourr internal business processes.

Digital Transformation is driving the need for a higher focus on QA and Testing. A true mind shift for both business and IT operations, it is not just about using new digital technologies to become better or faster; it is also about being creative and effective in putting new digital technologies to use, ahead of the competition. The existing digital innovations and developments around social media, mobile, Big Data analytics, Internet of Things and smart devices are the enablers for this transformation. They equip companies with the tools to get closer to customers, empower their employees, and transform their internal business processes. This transformation is occurring rapidly in all industries to deliver a delightful customer experience

Digital solutions implementation creates new testing challenges

New technologies associated with Digital Transformation are causing specific challenges for the QA and Testing function.

  • Test integration of services across local platforms, private and public clouds
  • Testing of end-to-end workflows, and the orchestration of data and services
  • Consistency of solutions across multiple channel interfaces (mobile, social and traditional systems).

Some of these major challenges listed above reflect how difficult organizations are finding it to test and compare the consistency of graphical user interfaces and application operations across different customer channels (front desk support system, customer accessible web portals, and customer accessible mobile apps). This is especially in light of rapidly increasing machine configurations and browser versions. So the major digital implementation challenge is directly related to the validation of customer experience.

Capgemini, a thought leader in Digital Transformation, and globally renowned for its unique capabilities in QA and Testing has a range of services in the Digital QA & Testing

Our end to end Digital Quality Assurance & Testing Solutions meet the increasing needs and demands for adequate and timely coverage of risks related to digital transformation and preventing failures that could impact Customer Value and jeopardize Corporate Image are as follows:

Mobile and Channel Solutions

  • Device Integration Testing
  • Network Virtualization Testing
  • Service Virtualization Testing
Digital Marketing

  • Content Validation
  • Messaging Validation
  • Social Media Monitoring
  • Quality Outcome Monitoring
Digital Customer Management

  • Uni Customer View
  • Homogenous Usability
  • Cross Channel Integrity
Digital Commerce Management

  • DW, BI & Analytics QA
  • Channel Interface validation
  • Network & Infrastructure
Digital Business Process Management

  • Business Service Level Test
  • Business Model Validation
  • Load & Stress Test
  • Security & Compliancy Test

Why Capgemini?

Our clients across the global today get benefitted by these range of services, which are based on efficient delivery models on pay-per-use basis through a Digital Quality Assurance Factory model and integrated in Agile and DevOps way of working with commitments to business outcomes such as increased customer satisfaction, increased revenues and optimized business processes, along with commitment towards increased QA Cost Efficiency, shorter QA cycle times, and increased quality.

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